After our webinar on blogging for the ticketing business yesterday (which had a fantastic turnout!) we were excited to come across an article from The Guardian discussing theatre bloggers. The author posed a good question: “Why are theatre bloggers so angry? Can the furious be fair critics?” As you may already know, we have quite a few theatre clients at TicketForce, and given our passion for social media – this article caught our attention.
The article delved into the population of angry internet dwellers and pointed out that negative and angry critics seem to be more apparent in theatre blogging and reviewers than other communities. The author describes the internet as being more of a place for liberation for these harsh critiquing bloggers. Because professional critics are not as active on the web, it opens up a new door for critics that isn’t constrained by traditional rules. Henry Hitchings describes blogging perfectly: “Emotions are exaggerated. Informality reigns.” Reviews and comments are just as notorious for putting someone down.
Of course, if the negative comment or review is written on the blog of the theatre or show, that venue or artist has the opportunity to never make it public (something that we don’t necessary recommend). If the comment is hosted on an outside blog, we firmly believe that you should still make an strong effort to respond to the review by leaving your own comment. Sometimes, you may find that unfortunately, the blogger was simply having a bad day. If you can show them that you are following what they said and reading their blog – yes, even the negative comments and reviews – they may alter their opinions, or at least provide you more specific insight into why they had that negative opinion.
There will be those cases that you’ll find that they really are just unhappy with your event or venue and there is no pleasing them. Still – take the opportunity to become a part of the blogging community by leaving a comment of your own!
Blogging creates a sense of personality for you and your venue or company, something that Facebook and Twitter can not really do. Unfortunately, negative comments and reviews come with the business and with a blog – regardless of if you are actively engaged in the blogging world, or not.
Do you have a blog or do you engage in the blogging community? How do you handle negative comments or reviews?