Every week, the Ticketforce team will bring you a recap in the sports, theatre, music and racing industries. This week, we showcase #theatrewrap!
New Play vs. Old Play
We came across a post a earlier this week from Gwydion Suilebhan, a playwright and theatre blogger. In his post entitled “New Play Debate,” Suilebhan discusses the ongoing argument between new productions of old plays and new productions of new material. He uses a great quote from Peter Marks:
“True lovers of the performing arts know that, as much as it’s consoling to feel the powerful resonances of old works, the true measure of a nation’s artistic vitality is what the art-makers are creating right now.”
Suilebhan summed up his view on the subject,
“To me, the fundamental premise of theater is storytelling, not storyREtelling.”
What do you think?
Dynamic Ticketing on Broadway
In an article from TicketNews, Broadway has turned to dynamic ticket pricing for some of its more popular productions. “Hugh Jackman, Back on Broadway” and “The Book of Mormon” are implementing a dynamic ticket pricing model “similar to that used by airlines, hotels and professional sports teams.” Tickets for the Hugh Jackman production had an original face value of $155 but have increased to almost $175, just as the $250 tickets are now $350. Do you think this was a good idea? Share your comments with us below and be sure to look for a post on dynamic ticketing in the near future, with guest insight!
Holiday Spirit
We couldn’t have a #theatrewrap without including one of our favorite holiday performances – The Tran-Siberian Orchestra!



