In January, Facebook announced its latest product, Graph Search. Graph Search takes Facebook’s search bar to a whole new level, allowing users to ask specific questions, and get answers based off of what other users provide in their Facebook profiles.
When Mark Zuckerberg, CEO of Facebook, was asked to explain the difference between web search and Graph Search, he said, “Web search is designed to take any open-ended query and give you links that might have answers. Graph Search is designed to take a precise query and give you an answer, rather than links that might provide the answer.”
For example, you can search “friends that like live music” and Graph Search will bring up a list of friends who like live music. For more examples and a visual of exactly how this works, check out Facebook’s video by clicking here.
Now that this announcement is old news, the question is, “How is Graph Search going to impact my organization and how users find us?” Social Media Examiner answers this question by giving four great tips on how to optimize your Facebook page so that it will come up more often in searches.
First, make sure you select the proper category for your page. If your organization is a place people visit to see live music or shows, you will want to list your organization as a “place”.
Next, if your organization is categorized as a “place”, make sure to encourage your visitors to “check in” on Facebook. To encourage check-ins, offer visitors an incentive such as a free drink. The more check-ins your organization gets, the more likely it is that you will come up in search results.
If you use Foursquare or Google+ Local for your organization, you know the importance of claiming your place – Facebook is no different. Claiming your place will ensure that it is a legitimate organization.
Last, in addition to encouraging fans to check in, also encourage them to tag and like photos that are taken at your organization. Photos are a prominent feature in Graph Search, so the more you have, the better!
Do you have a question about Facebook’s Graph Search and how to optimize your Fan Page? Leave a comment below or send us a tweet and we’ll be happy to help.