Twitter was created with the idea that people would be able to send out quick statuses to friends to let them know what they were doing…within 140 characters of course. It has since evolved into a business-savvy platform where consumers can go to see both the professional and the lighter side of any given company. It quickly became apparent to businesses that the key to a successful Twitter strategy was engagement, and with that comes tips on how to do just that!
- It’s important to get right to the point whenever you’re trying to get your point across, the 140 character limit on Twitter makes it simple to have to consolidate your thoughts, however, it has been shown time and time again that tweets that come up short on the limit, are consistently interacted with more. Keep the tweet to 110 characters or less, and see what happens!
- #Hashtags play another key role in getting your content into the right hands! Make sure they are relevant to the content and use one or two! This will ensure your tweet gets seen by the people on Twitter who want to see it!
- It’s hard to deny that people like pictures, and many different companies, including Twitter themselves, have done research on images effect on a tweets engagement. Time and time again, it has been shown that an image really is worth 1,000 retweets.
- There’s almost always a time or two when the 140 characters just aren't enough. In an instance like this, take advantage of adding a link to your tweet. Whether it links to a larger piece of content on your page or someone else’s, just make sure it stays relevant to the original tweet!
- Last but not least, and probably the most obvious of all of these tips, make sure you’re tweeting when your audience is most active! It has been shown that early morning tweets receive the most clicks, evening tweets receive the most favorites and retweets, however, all of this data differs across time zones so it’s important to do your research! Consider your target audience, and make a plan from there!