Twitter is an untapped resource for ads and seeing your analytics for your followers and tweets. Marketing on social media is now easily trackable thanks to compiled, easy to understand graphs and data to understand what is and isn’t working for your marketing plan.
The summary page for your tweets and conversations on Twitter maps out everything by each month, from tracking conversations, number of profile visits, tweet impressions and gained followers. Twitter also calculates averages for number of likes, impressions (anytime your tweet was interacted with: clicks on links, hashtags, likes, retweets, etc), and replies that is easily exported into a .csv file. All of this data is free for any user!
Twitter ads are not free, but you can choose the amount of money you want to spend for each ad campaign, and get a fully customized report from it. Depending on the goal of your campaign, you can target specific audiences such as people in a certain zip code, people that are interested in certain topics, or integrate a CRM to advertise to clients you already have. There are also a few different campaign types to choose from as well that can help you gain followers and more clicks to your website.
There is also the option of a quick promote option, which boosts your tweet for your budget and is an efficient ad hoc marketing tactic. It works best during off hours, during a live event, or a tweet that is already had a good amount of traffic.