What is Periscope?
Periscope, the cousin to Twitter and its instant update news reel, becomes even more current with the addition of live video. This is a great tool to use to access your audience and promote your venue instantly—and with little effort. Like Twitter, Periscope users can follow friends, businesses, city offices (think mayor's office, parks and recreation), celebrities and venues to see live updates of anything and everything. Periscope also brings more to the table with a map view of live video streams happening near the user, with a pinch and zoom feature on the map to see who is streaming and where.
Periscope plays well with others. With Twitter and web integration, you can embed live streams to followers on social sites seamlessly. You can promote upcoming live streams before and during the video- with the use of push notifications and simple tweets to remind followers. After the video, followers can see how long ago the stream was posted and you can choose whether or not to let the video stay on the profile or have it expire after 24 hours.
Live video makes social media feel even more personal. Unlike YouTube, Instagram or other recorded videos, live streaming video is typically unrehearsed, raw, and intimate. This informal aspect makes for a more playful and effortless video.
Using Periscope at Your Event
Use Periscope to give viewers an insider scoop of your venue. Promoting your event days, hours, or minutes before doors open builds excitement and gives attendees a glimpse of what they're about to discover. This could be as simple as a short video of tickets getting printed, the line forming at the box office, or setting up the stage. Periscope gives everyone the "backstage pass" feel through live video streaming. Get started today at periscope.tv.
Written by Jordan Sharpe