Paperless ticketing – it seems as if this is the ticketing debate of the year. The TicketForce team came across an article in Variety this past weekend discussing ticket organizations and their struggle with paperless tickets.
Paperless ticketing is a multibillion dollar secondary ticket market in which tickets are sold in digital form. In order to use the ticket, a patron must physically go to the venue, show the credit card that was used to purchase to digital ticket and show their ID to prove their name matches the name on the ticket. The ways around this process, if patrons want to resell their ticket, are scarce. Continue reading
A book comes out every so often that puts the ticketing industry into perspective (“Sold Out So What!” and “Ticket Scalping: An American History” are probably the most notable). A new book has come about that has garnered a lot of attention (and not just because its title includes a major player in the industry): “Ticket Masters: The Rise of the Concert Industry and How the Public Got Scalped,” by Dean Budnick and Josh Baron. Continue reading
The entertainment and ticketing industry is full of amazing companies, venues and people who are doing things differently. TicketVoice is proud to announce a new monthly feature called “Friends of TicketForce,” where we’ll profile a company or person who is doing something different in the ticketing world. Enjoy!
This month, we feature Lael Sturm, the founder of unseat.me. Continue reading
For years, tickets to events have been purchased and re-sold in what is commonly referred to as the secondary market in the ticketing world. Even before the days of Craigslist and StubHub, websites that make it easy to unload extra tickets that the original purchaser cannot use, or wants to make a few bucks from, people have been scalping tickets on the streets and outside of venues for decades.
Of course, the primary market (the artist, the venue and the ticketing company) sometimes feel squeezed by the secondary market because it not only cuts them out of potential revenues (both from the ticket being resold and from more people purchasing tickets directly from them), but it also doesn’t allow them to control ticket prices, so fans may not be able to reasonably afford to attend that event.
That’s where paperless ticketing comes in. Some primary market ticketing companies like Ticketmaster, have started using restrictive paperless ticketing more and more to take the secondary market out of the equation, in some cases. Continue reading